ONBOARDING EMAILS FOR SAAS
More of your free-trial users, turned into paying customers.
I write onboarding emails that get new trial users to their first win fast, so more of them stay and pay.
A new user's first 14 days
Day 0 — Welcome, here is your first step
One clear action, sent by the founder
Day 1 — Your first result in 2 minutes
The quick win
Day 3 — Stuck on setup?
Only for users who haven't activated
Day 5 — How [customer] did it
A real customer story
Day 11 — What Pro unlocks for you
The upgrade
Day 13 — Your trial ends tomorrow
Easy decision, no pressure
Example sequence. Yours is built around your product and your customers.
THE GUARANTEE
Better numbers, or your money back.
If activation hasn't improved 30 days after launch, you choose: a full refund, or I keep working for free until it does.
I'm Jake Sample.
I focus on one thing: the first two weeks of a SaaS customer's life, which decide whether a trial user becomes a paying customer. I work directly with founders. No account managers, no handoffs.
Live in 14 days. About 2 hours of your time.
HOW IT WORKS
01
I sign up as a new user
I go through your trial like a real customer and map exactly where people get stuck.
02
I rebuild your first 14 days
Six to eight emails with one goal: getting users to their first real result, told through your actual customer stories.
03
I measure it
Activation and trial-to-paid, before and after, in plain numbers you can check yourself.
Most trial users never come back after day one.
Usually it isn't the product. It's the silence: one generic welcome email, then nothing to help a new user reach the moment where your product clicks. The users who reach that moment are the ones who pay. Good onboarding emails get more of them there.